How and when to use RevCheck to gather roadmap insights from your team
In this guide, we’ll go through the 4 main use cases for RevCheck that allow product teams to gather high-impact feedback from their commercial teams:
1. Quarterly Planning and Strategy
2. All Hands and Alignment Meetings
3. Product Discovery
4. Sprint Planning
It would be worth noting that these are not exhaustive - you can use RevCheck to gather insights wherever you like!
1. Quarterly Planning and Strategy
The new quarter is fast approaching. As an executive or product leader, you’re looking to figure out how to allocate product resources and maximize growth.
When using RevCheck to help define your quarterly product strategy, you would like to uncover what to prioritize for impact - either by adding new features or improving your existing product. As such, you want to optimize for some form of impact measurement - good examples of which could be the revenue opportunity of launching a new feature and/or the frequency at which users are experiencing common pain points with your product. You can then frame your RevCheck around this measurement.
Example:
Title:
Q4 Priority Product Releases
Instructions:
Vote for the new features that you believe would have the greatest impact on expansion revenue with scale-up customers.
Items:
CRM Integration - link deal data and customer insights directly into RevMap
Deal Reviews - track which customers want which features so you can sell better
Roadmap - build your roadmap based on real customer and revenue insights
Team Board - celebrate revenue contributions from product and quality insights shared by sales
2. All Hands and Alignment Meetings
All hands and alignment meetings are typically used to discuss key business updates and to set the strategic direction of the company. They are a great way to ensure all your team members are on the same page about everything business-related so that you can drive success down the line.
In this situation, RevCheck can be used to help decide where to prioritize product and engineering resources, based on commercial needs. You could use RevCheck to focus on the wider strategic objectives of the business, not necessarily a particular product feature or customer problem.
Example:
Title:
2022 Strategic Focus
Instructions:
What product areas should we focus our resources on that will help us maximize product-led growth? Specifically, what do we need to enable customers to adopt our product and upgrade with minimal support from our CX and sales teams?
Items:
Improved sign-up flows
Extension of the free demo
New onboarding lanes
Payments integrations and options
Additional integrations (specify which!)
3. Product Discovery
As a product manager, you use the discovery process to gain a deep understanding and clearly define the problems you are looking to solve, both for your existing and potential customers. Your commercial teams are talking to these customers on a daily basis and have great insights into how you could increase growth (and improve their bonus payouts!). Leverage your commercial teams so you can identify high-impact product problems and prioritize these efficiently.
To maximise the insights you get from your commercial team, you can set up RevCheck to focus on product problems you might want to solve, so you can first prioritize the problem areas and subsequently come up with solutions (features, bugs, integrations etc).
Example:
Title:
RevCheck areas for improvement
Instructions:
What are the main problems that product users are struggling with when using our RevCheck product?
Items:
They want it to be more collaborative
They want it to be easier to notify and invite their team
They want to understand how much a product item or roadmap plan is worth
They want to be able to see underlying customer and revenue data
They want to export results for board and executive meetings
4. Sprint Planning
Sprint planning is normally the final stage before pushing a feature into development - where product and engineering teams prioritize what items in their backlog they should clear first. It could also be a good time to gather commercial input on which of the feature releases or updates would have the highest short-term impact and remove some existing blockers to sales for your reps to get that pipeline moving.
Example:
Title:
Sprint Priority Features
Instructions:
Which features in our backlog should we prioritize in the upcoming sprint
Items:
Editing RevChecks - allow creators to change the title, instructions, features and voting rules after creating the RevCheck
Participants Adding Features - allowing participants (as well as creators) to use their votes to add their own features to the RevCheck
Export Results - a PDF version of the results that can be shared on (e.g.) Slack
Direct RevCheck Invite - when creators share the RevCheck URL, it brings participants straight to the voting page
Team Rankings - within the team filters, being able to change the importance of a particular team/role (like with individuals)
If you have any questions regarding how to set up your RevCheck, you can reach out to the RevMap team below.